Week 8 EOC: Creative Content - LOGO-SLOGAN- RADIO COMMERCIAL

 

Every Man's Vodka because with Every Man, You Can

Week 10 EOC: What are the benefits vs the features?

The benefits of Every Man’s Vodka are simple to see. With Every Man’s you can get the power of a liquor without looking like you are drinking a girly drink. Every Man’s Vodka will give you the look of being with your buddies have a beer but with the extra punch of our vodka. You can have your beer and drink it too.

“A product can be offered with varying features. A stripped-down model, one without any extras, is the starting point. The company can create higher-level models by adding more features. Features are a competitive tool for differentiating the company’s product from competitors’ products. Being the first producer to introduce a valued new feature is one of the most effective ways to compete.” (Kotler)

The feature of having a drink that can look and taste like a beer but give you a longer, stronger feeling is something that is invaluable with Every Man’s. Every Man’s Vodka offers the game in your hand. We are bottling an experience and we want every man to feel like he is sitting on the sidelines with his favorite team throwing back a couple.

Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Wednesday, December 07, 2011.