“For effective implementation and control, the marketing plan should define how progress toward objectives will be measured. Managers typically use budgets, schedules, and performance standards for monitoring and evaluating results. With budgets, they can compare planned expenditures with actual expenditures for a given week, month, or other period. Schedules allow management to see when tasks were supposed to be completed—and when they were actually completed. Performance standards track the outcomes of marketing programs to see whether the company is moving toward its objectives. Some examples of performance standards are: market share, sales volume, product profitability, and customer satisfaction.” (Kotler, MP2)
As a company, we want to make sure that we have some effective controls in place so that we have the best product around. Every Man’s Vodka wants to be known as the drink to reach for to have a great time. We want to make sure that we are showing the sports enthusiast that this is the drink to have in your hand to enjoy every game with your friends. If we can implement our plan with starting with the college age on spring break, I think that our vodka can go very far. We can have Every Man drinking and enjoying a new product that will enhance their experiences.
Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Wednesday, December 14, 2011.
No comments:
Post a Comment