Business Mission Statement

Can you drink on the sidelines? Hell yeah. Can you throw back a few with the boys? That’s a dumb question. Can you enjoy your vodka and drink it like a man? With Every Man, you can. “Some companies define their missions myopically in product or technology terms (“We make and sell furniture” or “We are a chemical-processing firm”). But mission statements should be market oriented and defined in terms of satisfying basic customer needs. Products and technologies eventually become outdated, but basic market needs may last forever."”  (Armstrong and Kotler 40) Every Man’s Vodka is selling the experience of using this product with your buddies but getting a stronger, longer buzz than a beer without looking like a sissy drinking a mixed drink. With Every Man’s Vodka in hand at the next game you watch, you will have a more enjoyable experience with your friends. The game will literally come alive in your hand with an Every Man. We are selling the experience of the game with every bottle. "Cold Stone Creamery’s mission isn’t simply to sell ice cream. Its mission is to “make people happy around the world by selling the highest quality, most creative ice cream experience with passion, excellence, and innovation.” Likewise, Under Armour’s mission isn’t just to make performance sports apparel, it’s “to make all athletes better through passion, science, and the relentless pursuit of innovation.” (Armstrong and Kotler 40)
Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. 10. Prentice Hall Publishing, 2011. Print.