Objectives

We here at Every Man’s Vodka are looking to be in every man’s hand. We want the first drink that a man reaches for to be our beer flavored vodka. (Kotler, 389) “The most logical budget-setting method is the objective-and-task-method whereby the company sets its promotion budget based on what it wants to accomplish with promotion. This budgeting method entails (1) defining specific promotion objectives, (2) determining the tasks needed to achieve these objectives, and (3) estimating the costs of performing these tasks. The sum of these costs is the proposed promotion budget.” Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Wednesday, December 07, 2011. We have very clear promotion objectives, we want to promote ourselves right along-side what every man is drinking: beer. And where do these men drink beer? They drink at their local bar. Every Man’s Vodka will be available everywhere you are. We will do a high promotional campaign locally in Las Vegas to get our name out there with these new up and coming drinkers. It won’t be a huge cost since we are located here but once we start to branch out into other markets, we will incur the costs of shipping and marketing in new regions.

“Companies should state their marketing channel objectives in terms of targeted levels of customer service. Usually, a company can identify several segments wanting different levels of service. The company should decide which segments to serve and the best channels to use in each case. In each segment, the company wants to minimize the total channel cost of meeting customer-service requirements.” (Kotler, 320) Kotler, Gary Armstrong and Philip. Marketing: An Introduction for Education Management Corporation. 10. VitalSource Bookshelf. Pearson Learning Solutions, , Wednesday, December 07, 2011. We know what we are getting ourselves into by competing with a drink that has been associated with sports for the ages. However, we are optimistic that we will emerge as a tough competitor and a drink to be reckoned with. We strive to achieve excellent customer service and thrive on the word of mouth from our customers.