Week 9 EOC: Three Great Mission Statements

“Some companies—such as Patagonia, Ben & Jerry’s, Timberland, and others—are practicing “caring capitalism,” setting themselves apart by being civic-minded and responsible. They are building social responsibility and action into their company value and mission statements. For example, when it comes to environmental responsibility, outdoor gear marketer Patagonia is “committed to the core.” “Those of us who work here share a strong commitment to protecting undomesticated lands and waters,” says the company’s Web site. “We believe in using business to inspire solutions to the environmental crisis.” Patagonia backs these words with actions. Each year it pledges at least 1 percent of its sales or 10 percent of its profits, whichever is greater, to the protection of the natural environment.” (Armstrong and Kotler 29) The following three mission statements that I found from my classmates all exemplify the words from the text. I think that they are practicing “caring capitalism” and being civic-minded and responsible.
Pink Audio has an interesting vodka. Her mission statement is direct and to the point leaving little to the imagination. “Sportivo Vodka is a spunky, imaginative company whose aim is to offer quality flavors for our vodka at moderate prices. With our process of infusing flavors and adding natural ingredients we have created an amazing product. We view ourselves an innovative company with creative ideals we cater to our customers especially the serious sports fan. We aim to become a regionally recognized brand name, capitalizing on the sustained interest in the sports community. Our goal is moderate growth, annual profitability and maintaining a quality experience with our sports fans and vodka drinkers.”
 Beau’s Blog is offering an experience for the college aged crowd: “I want Fizz Vodka's mission statement to reveal to the consumer that anyone can enjoy our vodka. It is a low cost one of a kind alcoholic experience made for any occasion. I anticipate that because this is a low cost american vodka with a twist, that it will appeal more to a younger crowd. So although Fizz Vodka is marketed to everyone, the college age range will most likely be our main demographic. In the case of Fizz Vodka I would lean more toward a broad mission statement that would not single out any potential buyers. As stated earlier our demographic would most likely be a younger college party crowd, but because of that younger appeal, we would also be able to sell to older middle aged people who want the same experience as college aged people.”
ENB Studios is giving you a lifelong friend with their vodka. “Mi Carino Vodka or “My Darling Vodka”, strives to give its customers an experience that will help them enjoy the little things in life that are otherwise forgotten in midst of hard times. Remember no matter what life throws at you, Mi Carino will always be there for you.”
Armstrong, Gary, and Philip Kotler. Marketing: An Introduction. 10. Prentice Hall Publishing, 2011. Print.